Update on the work #1 - Whats going on

I just wanted to inform you guys of what exactly is going on with our work since we have gotten back from all of our book crits in London. Well in a nutshell its safe to say that we have a lot on our plate at the moment but its all exciting ideas! Like i said in my last post we will be getting the work onto the blog hopefully sometime this week!

So ill get right too and let you know whats happening with some campaigns! Saying what we have and what we plan to do, to improve them.

NHS Smoking - The Smoking 'Assisted Suicide' campaign was generally well received down London. The main factor about the ad that the creatives liked was the fact it was so simple yet so effective! I think all the creatives said as well (which we both agreed) the idea could be massive! We just need to push it into different media now! We have ideas for Facebook stunts and changing some certain layouts on the press ads.

Drink Aware - The Drink Aware campaign had a mixed response from the teams down London. Overall, again the idea i very simple and easy to understand. We have had ideas how to push the idea into TV and are really looking to push it to the extreme!

Wilkinson Sword - The Wilkinson Sword campaign had, again, a mixed response form the London agencies. Overall most agencies liked the general idea but said it could be pushed even further. We have had ideas on how to change the press ads so it appeals more to the target audience and we both think this idea could (and will be ) massive!

British Heart Foundation - Again another Government ad which most agencies didn't mind surprisingly. However we both said that if 1 were to come out it would probably be this one! Anyways generally the idea was good but the execution needs a bit of work. So with that in mind, we have come up with a iPhone app, and have changed the T.V ad completely, hopefully now the potential of the idea will come out!

Innocent Smoothies - Again this was a idea that got good feedback down in London for its simplicity and the potential it has. One agency said that we didn't know how big this idea could be which is always nice to hear! We have this ambient idea which will focus on getting a town to perhaps eat that little bit healthier with the help of Innocent Smoothies

Littlewoods - This idea had a varied response from the agencies, most of them liked the general idea that you can expect more from this kind of company. However, most of the response we got was to re brand the idea from Littlewoods to something like Amazon. We have also come up with the idea of showing more of the products that Amazon sell and putting them in surreal situations.

Cadbury's - Out of all the campaigns, the cadbury's one was probably the one that most creatives didn't quite like. We think it could be down the difficulty of understanding the idea a it is not as simple as the other ideas in our book. We may take this campaign out and replace it with an altogether new campaign for a different product.

Phew! rant over but that pretty much brings us up to date with the work so far! We have ideas for new campaigns and products we want to advertise. Once we clear them with each other, we'll post them onto here and let you guys know whats happeneing with them!

Ben and Dave