London was class!
Got some great feedback from Ben and Johnny at McCann's and the stuff we learnt at BBH was really helpful!
Basically we need to re work some of the strategies on the ads to have them include somewhat more of a a benefit that will really drive to the consumer to the product!
Also came up with a few more little ideas to add to campaigns and new ones as well. Hopefully we will be able to get back down in a few weeks time and get round a load of agencies and get more feedback!
Monday, 8 March 2010
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